TripRiff Privacy Policy


Travlytics, Inc. d/b/a TripRiff (“TripRiff,” “we,” or “us”) respects your privacy, and is committed to protecting the privacy of its users “Users,” “User,” or “you”).  This Privacy Policy is presented to you in order to help you make an informed decision about using this service and to explain to you what information we collect, how we store that information, and how we may use it.

Please read this Privacy Policy carefully prior to your access to and/or use of (the “Website”) and your use of the Service (as defined in our Terms and Conditions). If you do not agree to abide by this Privacy Policy, please do not access or use the Website or Service. By submitting information to us, or by accessing or using the Website or Service, you are accepting the practices described in this Privacy Policy and the Terms and Conditions. This Privacy Policy is governed by the Terms and Conditions, which includes all disclaimers of warranties and limitation of liabilities. This Privacy Policy may change from time to time. Your continued use of the Website after we make changes is deemed to be an acceptance of those changes, so please check the policy periodically for updates. All capitalized terms not defined in this Privacy Policy will have the meaning set forth in the Terms and Conditions.



Information You Provide to Us

TripRiff receives and stores any information that you choose to provide to us, on our Website, or in any other way. TripRiff may collect any personal information that Users provide when registering a user account, subscribing to any of our services, answering survey questions, or making inquiries through the Website by phone, mail, or email. This includes information that can personally identify you (“Personal Information”), including, but not limited to, your name, email address, and phone number. To receive the full benefits of our Service, we may also request information regarding your travel history and preferences, including what locations you have traveled to and what activities and services you used while in those locations, as well as your future travel plans. You may choose not to provide this information to us by not using the Website or not using any of the services by which Personal Information is collected.


Information From Other Sources

We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to other information about you. For example, if you visit TripRiff by “clicking through” from a site operated by one of our business partners, and you have registered with that partner, then information about you that you have provided to that partner may be shared with us, such as contact information and demographic information. We will work with our existing partners and potential future partners to improve and personalize your use of our Website in accordance with the practices outlined in this Privacy Policy.

We have partnered with Facebook to provide personalized content on TripRiff for members of Facebook. In order to provide you with this personalized experience, Facebook provides us with information that you have chosen to make available pursuant to your Facebook privacy settings. That information may include your name, profile picture, gender, friend lists, location, and any other information you have chosen to make available. To view Facebook’s privacy policy please see


Automatically Collected Information

As is true of most other websites, TripRiff receives and stores certain information automatically. This may include your browser information (including browser type, browser version, host operating system, and browser language). Additionally, TripRiff collects and analyzes traffic on the Website by keeping track of the IP addresses of our visitors and by collecting log file information. Your IP address is a number that is automatically assigned to the computer that you are using by your Internet service provider (ISP) or by another organization. An IP address, by itself, cannot identify you personally. However, when combined with other information, your IP address can be used to identify the computer you are using. In addition, TripRiff may use your IP address to estimate your geographic location. We may combine this automatically collected information with other information we collect about you, including personal information, to improve the services we offer you, including customized recommendations and advertising, and to improve marketing.

TripRiff may collect other non-personally identifying information. For example, we may collect information as Users browse the Sites, such as web traffic, what pages are visited, from where Users come, and other demographic information, such as age, gender, and search habits. We may compile this non-personally identifying data to enable statistical analysis of our services that would be used internally or with external assistance to make improvements to our Website.


Use of Cookies

We use cookies on our Website. Cookies are small pieces of data stored on your computer by your browser that make it easier for you to access websites in an efficient manner by recognizing you and providing personalization, and help us understand how people use the Website and Service. By using TripRiff you accept the use of cookies in accordance with this Privacy Policy. If you do not accept the use of these cookies please refrain from using this Website.

TripRiff uses Google Analytics Cookies.  Information collected by the Google Analytics Cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of the privacy policies at Google and how this applies to Google Analytics, visit



Some content or applications on the Website, including advertisements, are served by third parties, which include advertisers, ad networks and servers, content providers and application providers.  These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use the Website.  The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services.  They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. 

We do not control these third parties’ tracking technologies or how they may be used.  If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.  



TripRiff uses the information it collects for a number of purposes, including registering and managing your account, customizing your experience with the website, customizing the products and services we offer to you, carrying out market research to better tailor our website to your needs, notifying you about changes in the Service, carrying out agreements entered into between you and TripRiff, allowing you to participate in the interactive features of TripRiff, delivering technical support, notifying you about special offers and products or services available from us or our partners that may be of interest to you, developing marketing programs, customizing ads shown to you, and preserving the security and integrity of the Website and its Service. TripRiff may also provide aggregate (but not personally identifiable) statistics about our members, traffic patterns and related site information to advertisers and third-party vendors.



We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may also share Personal Information with the following:


Third Parties

TripRiff may transmit your Personal Information to third parties. We may also sell, exchange, or otherwise provide non-personally identifiable information to marketers, ad networks and other third parties who use this information for sales or marketing purposes.


Transfer of Business

We may also transmit your Personal Information in connection with a substantial corporate transaction, such as the sale of our business; a divestiture, merger, consolidation, or asset sale; or in the event of bankruptcy. If another company acquires TripRiff, that company will take on all responsibility for the information we collect, including Personal Information, and it will assume all rights and obligations with respect to that information. Should this happen, the acquiring company may develop its own policy with respect to your information.


Compliance with the Law

TripRiff reserves the right to disclose your Personal Information, without prior notice to you, as required by law or when we believe that disclosure is necessary to protect our rights or comply with a judicial proceeding, court order, or legal process served on our Website.  Furthermore, we may share your Personal Information when we believe it is necessary to protect our interests or our property, to prevent fraud or other illegal activity perpetrated through TripRiff or using TripRiff’s name, or to prevent imminent bodily harm. This may include, but is not limited to, sharing information with other companies, lawyers, agents or government agencies.



Service Providers

TripRiff employs service providers and other companies and individuals to perform functions and provide services on our behalf.  These entities may have access to your Personal Information to the extent needed to perform their functions and to provide you with the services that you have requested. Such service providers may include, but are not limited to, credit card transaction processors, communication platform providers, and hosting services providers. Such service providers will be subject to appropriate contractual arrangements and security obligations as required by applicable law.

TripRiff currently employs Microsoft Azure for its hosting services. To view Microsoft Azure’s privacy policy please see:



Please be aware that all of the Personal Information that you disclose or Content that you post in your user profile, forum posts, comments, or other public portions of the Website, as well as related information you share on other third-party websites becomes public information. Because this information is publicly available, we cannot control how others treat it so we ask all Users to exercise care in deciding what information they choose to share.



By using this Website, you hereby agree that you will not provide the Personal Information of other individuals without first obtaining their consent. TripRiff is not responsible for the Personal Information of others that you have provided without consent. If your Personal Information has been shared by another user on our Website, without your consent, and you would like it removed, please let us know at



If you wish to access or correct Personal Information that you have submitted through the Website, you can do so by clicking “Profile” and editing the information within the page. Additionally, if you are a California resident under the age of 18 years old, you may request, in accordance with Cal. Bus. & Prof. Code §§ 22580-22582, for the removal of any Content that you have provided. However, due to the nature of the Internet, removal of your Content from our Website does not ensure complete or comprehensive removal of the Content from the Internet or our Website. If you would like to make a request for the removal of your Content, please do so at



TripRiff is not intended for children under 13 years of age.  No one under age 13 may provide any information to or on the Website.  We do not knowingly collect Personal Information from children under 13.  If you are under 13, do not use or provide any information on the Website or on or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of the Website, or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any user name you may use. 

If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 13, please contact us at



TripRiff is hosted in the United States. If you are a User accessing the Website from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law, this Privacy Policy, and our Terms and Conditions, you are transferring your Personal Information to the United States and you consent to that transfer.



TripRiff takes a range of security measures designed to protect your Personal Information and keep it confidential (unless it is non-confidential by nature, for example, publicly-available information) and free from any unauthorized alteration.  However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. The complete security of any personal information collected, stored or used by us cannot therefore be guaranteed. In the unlikely event that an unauthorized third party compromises TripRiff’s security measures, TripRiff will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information.



At TripRiff, we take privacy very seriously. In light of the lack of a clear standard for how websites must respond to Do-Not-Track (“DNT”) requests, we have chosen not to respond to such requests at this time. We have made this choice in order to provide a more seamless and tailored experience for Users when using our Service and visiting our Website. We nevertheless remain committed to safeguarding your Personal Information and preserving the safety of our Service.



It is our policy to post any changes we make to our Privacy Policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting the Website and this Privacy Policy to check for any changes.

Last updated: March 7th, 2016



If you have any questions, comments, concerns or feedback regarding this Privacy Policy, please contact us at